Affordability is crucial to maintaining the health and wellbeing of the nation's ageing population, according to the results of a recent survey carried out by health insurance provider Simplyhealth .
Almost 45 per cent of over 70s said that if access to healthy living was more affordable, it would help them keep fit and active. With 16 per cent of the UK's population aged 65 and over, its necessary for improvements to be made to the affordability of healthy living if Britain is to manage this growing demographic. Paying heed to this, Simplyhealth has introduced a new health plan, the Simply Cash Plan 70 Plus, for individuals aged 70 and over.
Clare Lee, spokesperson for Simplyhealth, said: "According to our research, 58 per cent of over 70s do attend regular health appointments. Yet, 26 per cent of those surveyed said that they needed extra encouragement to regularly attend routine health appointments. That's why we've launched Simplyhealth's new Simply Cash Plan 70 Plus, to help those over the age of 70 better budget for their everyday healthcare needs."
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